What It’s Like Having Reference Point Media On Your Team
Ever wonder what it’s actually like to work with us?
This one’s for the business owner who’s considering taking that next step. Maybe you’ve outgrown DIY content. Maybe you’re tired of winging it. Or maybe you just want someone who can help bring your vision to life without making it complicated.
Here’s a behind-the-scenes look at what it’s like to have Reference Point Media on your side.
IT STARTS WITH A CONVERSATION
Every client relationship begins the same way: we talk.
We ask where you’re trying to go… not just this month, but over the next year or five. We ask about your goals, your audience, your brand voice, and the kind of impact you want to make.
From there, we start brainstorming. We mull things over. We take notes. We think about your business deeply before we ever pick up a camera, build a webpage, or write a caption.
OUR GOAL: MAKE SURE IT STILL FEELS LIKE YOU
We never want to create content that feels out of character for your brand. So we build a system to keep you in the loop, whether that’s sharing drafts in Dropbox, doing regular review calls, or sending you previews before anything goes live.
Some clients want to approve every single post. Others trust us to run with it. Either way works. What matters is that you feel confident, informed, and proud of what goes out under your name.
HANDS-ON OR HANDS-OFF… YOU DECIDE
Some clients are deeply involved. They want to be on set during shoots or help shape every marketing email. Others say, “Just let me know when it’s done.”
We’re good either way.
Our job is to flex to your workflow, not the other way around. That said, we do love when clients give feedback before anything gets published. It helps us keep things aligned and on-brand.
WHO DOES WHAT ON OUR TEAM?
It depends on the project.
For commercials, Benjamin directs. I (Eric) produce. We both coordinate all the moving parts: actors, locations, shot lists, crew, gear… you name it.
For websites or email marketing, we split it differently based on strengths. We’ve also got team members who focus on content creation, and we stay involved throughout to keep everything sharp and consistent.
OUR COMMUNICATION STYLE
Straightforward and transparent.
Some projects, like a full commercial, take weeks of planning. You’ll get updates, decisions to make, and detailed outlines as we go. Other projects, like social content, are simpler: we create, send it to you for approval, and post when ready.
We’re not into vague timelines or radio silence. If we’re working with you, you’ll know what’s happening at each step.
CHANGING YOUR MIND ISN’T A PROBLEM
Seriously, it happens.
Sometimes an idea sounds great, but once it’s visual, it’s not what you pictured. That’s totally normal.
We’re used to adjusting mid-project. And while major changes can impact budget or timeline, we’ll always talk through options before moving forward. The goal isn’t just to finish, it’s to get it right.
WHAT MAKES US DIFFERENT FROM A TYPICAL AGENCY?
We don’t draw hard lines around what we “do” and “don’t do.”
Yes, we create content. But more than that, we solve problems. If you’re struggling with outdated systems, inefficient processes, or just need help turning an idea into reality, we’ll figure it out with you.
We’ve helped clients:
Build custom inventory tracking systems
Create online training libraries for employees
Design and manufacture branded packaging overseas
Transition entire menus into third-party ordering platforms
We’re not just a vendor. We’re an embedded part of your team.
BALANCING VISION WITH EXECUTION
Got a wild idea? We’re all ears.
We’ll share our creative ideas too. Sometimes clients love them. Sometimes they don’t. Either way, we’re here to support your vision, not force ours.
We’re creators, not dictators. If you want something different, we adjust.
CLIENTS ARE OFTEN SURPRISED BY…
How much we actually do.
We’ve built reward apps from scratch, redesigned packaging to cut costs, found overseas vendors, and created entire training portals. We love solving problems, even if they fall outside the “traditional” media agency box.
If it helps your business grow, we’re in.
OUR FAVORITE PROJECTS?
Video commercials, hands down.
There’s just something about taking a concept from script to shoot day to final cut that never gets old. We love the details; casting, locations, gear, call sheets, and watching it all come together on set. It’s a grind, but it’s the kind of work that makes us come alive.
WHAT TO EXPECT AFTER SIGNING
We start.
Sometimes that means content planning. Sometimes it’s filming logistics. Sometimes it’s account setup. But whatever the project, we hit the ground running.
If you’re in the queue, we’ll let you know. But otherwise? Let’s roll.
WHO’S A GREAT FIT FOR US?
Business owners who are ready to take the next step.
We work with restaurants, contractors, bakeries, e-commerce brands, service providers, all kinds of businesses. If you’ve got a vision and you’re ready to invest in taking your content or strategy up a notch, we’d love to help you do it.
LET’S TALK
We’re not here to pressure anyone. We’re here to create stuff that works, and build relationships that last.
If you’re tired of trying to do everything yourself or just want to see what it’s like having a team like ours behind you, let’s start the conversation.
❓ Frequently Asked Questions
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Nope. We’ve got you covered. We provide everything needed to bring your project to life, including cameras, lights, mics, editing software, and strategy tools. You don’t need to download, learn, or buy a thing.
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We’re neither a faceless agency nor a solo gig. We’re a hands-on creative team that cares about your goals. You’ll work directly with us, the ones filming, editing, mixing, and managing, and we’ll keep you in the loop every step of the way.
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We don’t list fixed prices because every project is unique. Instead, we provide custom quotes after we understand what you need. We also offer package pricing for things like social media and email marketing. Read more about how our pricing works →
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It starts with a simple form. From there, we’ll reach out to ask a few questions, and if it’s a good fit, we’ll build a proposal and timeline tailored to your goals. Start your project →
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Most of our clients are small to mid-sized businesses, everything from coffee shops and tradespeople to tech startups and apparel brands. But we’re open to any business with a message worth sharing.
