The Reference Point
Ideas, insights, and behind-the-scenes looks from a creative team that builds content to convert.
From social strategy and storytelling to websites and branding, we share what we’re learning as we help businesses look as good as they are.
Co-Founders Eric Carreiro & Benjamin DosSantos
We believe great content isn’t just well-produced, it’s well-planned. That’s why we started this blog: to give business owners, marketers, and creators a place to get actionable tips, honest advice, and a peek behind the curtain of the work we do every day.
Whether we’re sharing lessons from a shoot, breaking down a successful email campaign, or answering questions we hear from clients all the time, our goal is to make this your reference point for better content.
You Don’t Need a Custom Website, Just a Clear One
Most small businesses don’t need a custom website. They need a clear one. Here’s how clarity beats complexity, improves SEO, and helps your site actually convert visitors into customers.
Why Every Business Needs a Brand Story (Not Just a Logo)
A logo is just the beginning. Your brand story is what makes customers care. Here’s why story matters more than ever, and how to uncover yours without overthinking it.