The Reference Point
Ideas, insights, and behind-the-scenes looks from a creative team that builds content to convert.
From social strategy and storytelling to websites and branding, we share what we’re learning as we help businesses look as good as they are.
Co-Founders Eric Carreiro & Benjamin DosSantos
We believe great content isn’t just well-produced, it’s well-planned. That’s why we started this blog: to give business owners, marketers, and creators a place to get actionable tips, honest advice, and a peek behind the curtain of the work we do every day.
Whether we’re sharing lessons from a shoot, breaking down a successful email campaign, or answering questions we hear from clients all the time, our goal is to make this your reference point for better content.
The ROI of Video: Why It’s Worth the Investment for Small Businesses
Small businesses often wonder if video is “worth it.” In this post, we break down the real return on investment of video, from increased trust and sales to long-term value across multiple platforms. Learn how video builds credibility, tells your brand story, and drives measurable results without breaking the bank.